Jio moved out to be a title sponsor of IPL 2020 – TALK SOME TECHY

 

Jio moved out to be a title sponsor of IPL 2020 – TALK SOME TECHY

 
Why Jio doesn’t want to be a sponsor of IPL 2020?

 

This year due to COVID-19, IPL 2020 was postponed but after many meetings which was organized a final decision came out to conduct in UAE (United Arab Emirates) from September 19 2020 to November 10 2020, because it is not able to postpone the matches in India.

Almost all of the states are not allowing permission to conduct the matches in the stadium because they don’t want any people gathering to see the matches due to the number of cases rising in India day by day. But the decision finally came out that it will be conducted in the UAE and the entertainment will start in September.

 

UAE is also planning that 30 to 40% stadium will be occupied by the viewers to watch the match taking all the precautions such as social distancing, use of masks and gloves, proper sanitization, etc.

 

Based on the report, Indian players will board the plane to UAE on August 27th then there will be a check-up, isolation, and some other protocols based on their rules and regulations.

 

In this blog, you will get to know that why Jio – Reliance Industries, declined to be the title sponsorship of the world-famous T20 cricket league IPL 2020.

 

IPL 2020 is searching for their title sponsorship because the current sponsorship which was going with Vivo (a Chinese based smartphone company) has been paused due to the Boycott China movement in India. People have started this movement due to the Ladakh issue in India and China.

BCCI was continuing this season also with VIVO as a Title sponsorship but many people were against the decision of the BCCI Governing Council and in the end, they decided to open the doors for other brands to come.

 

The BCCI-VIVO relations have been temporarily stopped for the current season.

As BCCI thought that they will get many brands offering them as a Title sponsorship for IPL-2020, but unfortunately BCCI has to look for the brands to come. Many companies can’t be a part of IPL-2020 as a Title sponsorship due to market conditions during this pandemic.

According to the report, no one is taking interest to make an offer for the Title sponsorship of IPL.

According to another report, during the meeting of the BCCI Governing Council with the Franchises which was held on Wednesday evening.

Also Read :- How IPL makes money ?

The BCCI Official told to one franchise Mumbai Indians, that ‘if Jio is interested to be a part of Title sponsorship’ and it was clearly said by the representative that ‘they are not interested now’.

 If not Jio, then what options do BCCI have?

 

BCCI has already sent many letters too many corporate brands and till now they have not shown any interest. 

BCCI has no options left they have to search for brands that would like to be a Title sponsor.

They are also contacting their existing partners if they are interested or not, the existing companies are:-

·       PayTM (BCCI’s Home Series Sponsor),

·       (Tata Motors, Dream11, and others) and

·       Byju’s (Indian Team Jersey Partners), etc.

 

But they also showed very less interest.

 

BCCI has faced many losses due to the Anti-China sentiment in India, losing the VIVO as a title sponsor.

They are trying their best to get one sponsor to recover the losses. PayTM, Byju’s, and Dream 11 all are Indian companies but on the back of Chinese investments.

If the people started opposing these companies as a Title sponsor due to Anti-China sentiment it would be really difficult for the BCCI to search for an industry that will take the IPL Title Sponsorship.

“All of these companies are BCCI’s partners.

They are Indian entities but we are little concerned about very strong Anti-China undercurrent. We don’t want to speculate on how people will react if any of them come on board”, said one of the BCCI officials.

 

 

Amazon, Flipkart, and many other E-commerce websites can also participate in the race to be a Title sponsorship of the IPL 2020, Amazon a huge market place for all the Indians where everything is available that a person can buy.

Amazon also spends many millions to advertise on television and many other ad formats to bring more traffic and sales. They also bring many sales, festive seasons for which they also spend many millions.

 

Amazon will be a good option for a Title sponsorship of IPL 2020, but it is very difficult to predict that who will be the title sponsorship of the league, because the companies have to do the huge investments and the market is down due to the pandemic.

Unacademy, CocaCola is also listed and the responses are still awaiting that if anyone o them is interested or not. 

 

·       Will there be any impact if there is no Title Sponsorship?

 

During this economic crisis, it’s very difficult to get any sponsor but if anybody gets ready also for becoming a Title sponsor for the IPL 2020, it’s sure that the deal price will be comparatively low than the previous ones with VIVO. BCCI is planning to get one good sponsor also with a good deal.

 

1.   In the year 2008, BCCI got DLF as a Title sponsor for the period of five years (2008-2012) with the sponsorship fee of ₹40 crores (US$5.6 million) per year.

 

2.   In the year 2013, BCCI got Pepsi as a Title sponsor for the period of three years (2013-2015) with the sponsorship fee of ₹79.2 crores (US$11.1 million) per year.

 

3.   In the year 2016, BCCI got VIVO as a Title sponsor for the period of one year (2016-2017) with the sponsorship fee of ₹100 crores (US$14.0 million).

 

4.   Again, VIVO signed the contract for 6 years (2018-2023) with the sponsorship fee of ₹439.8 crores (US$61.7 million).

 

 

These deal with VIVO shocked many companies because it was 5.5 times the amount which was there in 2016 and everyone was surprised with such a good deal.